Since we’re leaving all our bad habits in 2022, I know that also means we are out of excuses for creating content! We’ve already talked about getting rid of the need to be perfect, so there shouldn’t be anything else standing in our way, right?
The bottom line for every business isn’t a dollar amount. Instead it’s that every business needs to have a social media presence. And no, “presence” doesn’t include having to be an expert or having to be on all the platforms at once either.
Content is the only thing that keeps social media going. Think of it as the fuel for your car. Your business, as the car, needs fuel (the content) in order to move (grow). In business, content & social media is a necessary validation of legitimacy. Imagine hearing about this amazing online boutique with the perfect dresses for any celebration. Sure, they have a website, but anyone can throw a website up. But instead, you go to look for their social media and there’s nothing. Social media is where you can see what people are saying IRL about the pieces. You can see that other people are tagging the orders they’ve received and what they’re wearing. If there’s no social media you start to think, is this even real or are they just going to take my money and run off.
Personally, you may not need the validation of social media, but your business may not survive without it.
Top Excuses I Know You’re Making
- I don’t have time to make content
- I don’t know what kind of content to make
- I don’t have the resources
- It’s too tedious and overwhelming
- I dont feel like doing it.
- I don’t enjoy it, it’s a drag
- I won’t be able to keep up with it
- There are too many platforms to choose from
- the kind of content I want to make, I don’t see anywhere else.
Combat Your Excuses
- There’s always time. Find a routine that works for you, and commit to content creation during those hours. If you need to schedule your entire day, just to see where the time fits, then do that!
- In the beginning, it’s just about finding your niche. Start making your variations of content (within your niche) and see what your audience responds to most. Then make more of that! If you don’t really have an audience yet, just make content, your people will find you, and then they’ll tell you.
- You don’t have to purchase all the latest tech to be good at this. Use what you have, master that tool, then work your way up. HighLowLuxxe started taking her content photos with her iPhone and now her visuals are to die for! See the inexpensive equipment I started out with, here.
- Don’t try to do too much, too fast. It can also get overwhelming when you’re trying to keep up with other people. Take your time, don’t compare yourself, and stay in your lane. When you’re in your own lane, you can go at your own pace.
- Get over the feeling! Even when you love it, you won’t always feel like doing it. You need the discipline to keep the engine running, so do it in spite of your feelings.
- It doesn’t have to be a drag! Create content you are proud of. Cultivate your excitement for wanting to share what you’ve created.
- Don’t worry about having to keep up. We know social media is fast paced but you can start slow. If it’s blogging, aim for one post a week. That’s 4 posts in 30 days. If it’s style posts, take 7 pictures, 7 different outfits in one day. Then post each day of the week. As you get better with consistency here, try to more slowly.
- Again, start slow. Pick one to begin with, preferably a platform you’re already familiar with. Each platform has its own language, so content will look different one each. It takes time to learn the flow.
- Not seeing a model for the kind of content you want to create is the perfect indication of space in the industry. It’s time to get creative!
Social Media has made growing our businesses easier than ever but we need to overcome the obstacles of a fast paced world. Content creation is essential for every business that wants to stay relevant in today’s market. There are so many creative ways that you can share your message with people while still having fun doing so. Take your time, find your rhythm and do your thing!